Martin Panter is a seasoned Sales Leader with a proven record of exceeding targets. He has an extensive background in developing and implementing commercial strategies, building a partner ecosystem across regions, and driving revenue growth in diverse industries such as software, IT, and AV rentals. Martin's sales career began at Digital Equipment Corp as a DECDirect Sales Operations Manager. Over the years, he held multiple senior leadership roles such as EMEA Sales Director Channels & Alliances at Contract Engagement, EMEA Software Distribution Manager at EMC, and EMEA Sales Director at LogicMonitor. Martin's expertise in channel partner sales operations is evident from his work as a Partner Development Manager at Software AG, EMEA Channels Director at Sumo Logic, and EMEA Channels Director at Splunk, among others. Martin is currently serving as the MSSP Sales Leader for EMEA at Securonix, where he is responsible for driving the go-to-market strategy, operations, and revenue.