California State Polytechnic University-Pomona

Associate Director Digital Activation at Hearts & Science

Los Angeles, California, United States

Hearts & Science

Associate Director Digital Activation

- Oversees execution of multichannel programmatic and direct media campaigns for agency clients (desktop/mobile, display/video).
-  Establishes efficient workflows for collaboration between agency counterparts
-  Troubleshoots campaign delivery and performance issues
-  Reviews optimization reporting and analysis, and guides team to meet performance KPIs
-  Improves campaign operation efficiency such as reporting automation, developing process/service such as new product adoption and analyzing case studies
-  Identify areas to grow internal team capabilities inclusive of media knowledge, financial due diligence and completion of administrative tasks

Digital Media Supervisor

- Expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
-  Build training materials and best practice documentation
-  Oversee the work of planners and associates, train technical knowledge and manage internal workflow
-  Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
-  Responsible for overseeing client pacing & performance across digital media portfolio
-  Recommend forward thinking strategies and innovations
-  Proactively working with client services on campaign set-up and optimization strategy

Media Storm

Senior Digital Media Planner

OMD USA

Digital Media Planner

- Work with team members to provide media recommendations in addition to ongoing campaign management
-  Manage the development, negotiation, implementation, tracking, reporting and optimization of all media buys
-  Manage the flow of client media related issues based on changes in direction, goals and budgets. Proactively aware of the need to create solutions and resolve problems
-  Maintain good working relationship with vendors, clients and internal teams to facilitate flawless execution of plans
-  Alert to new media as well as new methods of using existing media and keeping team informed of such developments
-  Work well under pressure, daily deadlines, manage multiple projects and work independently as well as collaboratively
-  Understanding of campaign work flow and comprehension of supporting strategy
-  Worked on theatrical title campaigns such as Bridge of Spies, Finding Dory and Zootopia
-  Experience using tools such as comScore Metrix, Prisma and DCM

Assistant Media Planner - Digital

Plan, execute and monitor the success of publicity campaigns for clients:
Write all forms of press releases as well as preparing creative and personalized approaches for each client
Album and tour press; secure reviews for EPs, albums and live performances, as well as obtaining interviews with various press outlets locally and nationally including, New York Times, Noisey, Buzznet, Hilly Dilly, Earmilk, NY Daily News and LA Weekly
Compile and present weekly reports with all press activity, and more detailed final reports for campaign wrap-up
Constant interaction with management/ label to ensure client satisfaction
Have significantly increased press, and therefore public awareness, for developing acts such as Young Rising Sons, Down With Webster, goodbyemotel, Life Leone, Phildel, Vök, Big Head Todd and the Monsters, The Score and others
Lifestyle marketing; initiate collaborations between local businesses and artists to increase publicity for both parties
Social media; revamp all social media, including strategies for the Facebook page and Twitter accounts, ensuring they are current and relevant, as well as managing the company website

The MuseBox

Publicist

Executed various client program components including research and media outreach, drafted and pitched story angles, researched and compiled editorial contacts database, completed media coverage scans, research and creation of award and speaking opportunities databases, assisting team in compiling briefing documents and media coverage charts among other client reports

Karla McDonald