Loyola Marymount University

Business Development Expert: I help brands sell more on Amazon and Walmart.com

We're a luxury, athleisure brand that honors unsung African-American historical leaders and Civil Rights pioneers from all walks of life. We create unique designs, which tell each heroes' story along with a QR code that links back to their history, on hoodies and T-shirts so you may #wearyourhistory. We're called American Heroes because we're re-claiming our American birthright as builders of this country and leaders of its lofty goals of equality for all.

American Heroes Clothing

Co-Founder

•	Create long-lasting relationships with national and global brand partners.
•	Negotiate distribution and managed-service agreements with commerce-centric and DTC brand 
        CEOs, CROs, CMOs for product sales/digital optimization and brand experience creation on 
        Amazon and Walmart.com.
•	Develop cross functional internal disciplines and external lead-generation campaigns.
•	Sell innovative, impactful integrated-advertising/marketing experiences that drive relevant social media traffic to Amazon and Walmart.com product listings.
•	Hunting, cold-calling CEOs, CROs, CMOs.
•	Farming – growing current partner-client spend beyond Amazon and into Walmart/Sam’s Club, 7-11.
•	Remodel sales department infrastructure and implement cross-department project-management practices.
•	Work collaboratively with other teams across the company to achieve common goals.

Vendo

Sr. Director Of Business Development

•	Acquisitions: analyze Amazon growth potential, market share, competitive position for distribution partnership. 
•	Sell Amazon distribution/brand protection program to global brands and enterprise companies. 
•	Negotiate product cost, pricing, distribution margin with CEOs, CROs, senior sales leaders.
•	Hunting, cold-calling CEOs, CROs, CMOs.
•	Farmer – growing current client spend and distribution partnership.
•	More than half-a-million in gross sales to date. 
•	Manage brand onboarding. 
•	Help create and implement inter-departmental communication practices.
•	Work collaboratively with other teams across the company to achieve common goals.
Hubspot, Asana and Outreach trained.

Amazzia

Brand Partner Executive

•  Sold Thryv SaaS business automation services and negotiated digital program rates with business owners, CEOs, CFOs.
•  YP Sales Executive Winners Circle Recipient 2017
•  Develop advertising programs utilizing Google, Yahoo, Bing Adwords, mobile/online display, local online and print directories. 
• Consult with SMBs on proper SEM ad word spend, keyword creation and utilization, geo-targeting, dayparting and point-radius targeting. Consult on landing page design, ongoing monitoring and optimization. 
• Consult, create and develop Mobile Display in-app advertising that is geo targeted, audience segmented and content categorized for the purpose of developing brand awareness among a business' most desired consumer market. 
• Generate monthly new business through cold-calling, networking, canvassing and any legal means necessary. 
• Meet monthly new business goals and maintain at least 100% to goal average. Work in Salesforce daily.

DexYP

Business Advisor

• 2014 Western Publishing Association Maggie Award Finalist for Best Feature Article.
• Writes feature stories on C-Suite level executives, such as billionaire CEO Thomas J. Barrack and Peter Guber for magazine’s cover, as well as inside departments. 
• Develops story ideas that engage C-Suite level executives in major Southern California industries, such as real estate, entertainment, sports and healthcare. 
• Develops web site’s coverage of Downtown Los Angeles development and the developers creating the city’s renaissance by utilizing its adaptive reuse ordinance.
• http://www.csq.com/author/ycole/

Writer/Business Development Consultant

• Consistently exceeds sales goal. 
• Sells media ad space for print, online, webcast, social networks; sells cross marketing between ad mediums.
• Prospects, develops customer friendships with client decision makers; closes business, and services accounts.
• Self-manages advertiser history and content management system for future sales opportunities.
• Generates new advertising clients by preparing, delivering sales presentations to new, and existing clients. 
• Identifies synergies between sales goals and editorial without violating editorial integrity.
• Develops business relationships with city officials and business leaders. 
• Conducts cold calls, in-person meetings, attends mixers, conferences, city/business planning meetings.
• Excels at asking questions, listening for needs, finding solutions.

Los Angeles Downtown News

Advertising Account Executive

•	Wrote about Microsoft products and services. 
•	Op-Eds for organizational presidents, CEOs and senior executives.
•	Wrote articles about small business partnerships with corporations in technology, retail, packaged-goods.
•	Interviewed executives from Microsoft, NAACP, Kaiser Permanente, MGM Mirage, Annie E. Casey Foundation, Nickelodeon and met strict story deadlines. 
•	Assembled interview subject photos, clips and visual materials.
•	Consulted on social-media marketing, and story product placement for corporations.
•	Researched consumer groups and community organizations to pair companies with and build consumer awareness.

The Caraway Group, Inc

Senior Advisor -- story

•	Interviewed Fortune 1000 CEOs, such as Bill Gates of Microsoft, Sharon L. Allen, chairman of Deloitte & Touche’, Richard Parsons, chairman Time Warner and other CEOs and chairman of Fortune 1000 companies.
•	Created and produced entertainment section: “My 5 Rules for Success,” which featured celebrity interviews with Vanessa Williams, Kenny G, Christina Saralegui, Loretta Divine and many others.
•	Developed international stories in Venezuela; interviewed Empresas Polar, CEO, Pablo Baraybar; interviewed U.S. corporations in Venezuela about their struggles with Hugo Chavez.
•	Extensive experience analyzing Fortune 1000 ROI of corporate management, diversity metrics, corporate supplier partnerships; covering small business growth and supplier efforts, entertainment business, and  pop-culture business trends.
•	Wrote at least 3500 words per week on deadline and met daily and weekly deadlines for both online and print publications.
•	Developed freelance troupe and guided coverage of entertainment, Los Angeles-based corporations.
•	Covered controversial issues such as, same-sex marriage, gay pastors, reparations for African Americans and immigration in the South.
•	Led minute-by-minute reporting for Web site on 9-11. 
•	Moderated panels and gave speeches at corporate conferences such as National Assoc. of Multi-ethnicity in Communications, Imagen, NAACP Image Awards, Rainbow/PUSH, National Hispanic Media Coalition, National Council of La Raza, National Society of Hispanic MBAs, Society of Human Resource Management.
•	Utilized S.E.O. best practices for headline and tease writing.

DiversityInc

Senior Journalist

•	Covered housing, residential and commercial growth in Phoenix’s West Valley.
•	Covered four city councils in cities of Avondale, Goodyear, Litchfield Park and Buckeye, and their business development departments. 
•	Researched and wrote about feasibility reports of city government, school districts and commercial ventures.
•	Covered presidential contenders campaigning in the Phoenix area during presidential primary season.
•	Helped launch Arizona Republic's online newspaper: Covered breaking news and Phoenix city police.
•	Met strict daily and weekly deadlines.
•	Member of the Arizona Republic team that created the newspaper's entertainment guide and developed diverse entertainment coverage.

The Arizona Republic

News Reporter

•	Researched, reported and wrote Los Angeles angle for national stories.
•	Reported with team on O.J. Simpson civil trial.
•	Reported on San Diego cult suicides.
•	Assisted staff journalists and stringers with Internet reporting, researching and interviewing.
•	Met strict deadlines.

Yoji Cole