Luca Vergani is a highly experienced professional in the media market, with over 20 years of experience. Currently the CEO for Wavemaker in Italy, he has previously held executive roles at MEC and Mindshare, and has experience with companies such as Leo Burnett and Optimedia. His approach to the industry is one of partnership, working alongside his team of 400 professionals to deliver exceptional results for clients. With a passion for communication and a commitment to constant innovation, Luca is leading Wavemaker towards a more data-driven future, using consumer insights to drive success.