Central Michigan University

Social Media Strategist at Blue Wheel Media

West Bloomfield Township, Michigan, United States

- Create, implement & optimize campaigns, audiences and ad creative in relevant platforms
-  Track & budget spends across all channels and accounts
-  Report on campaign performance and provide summaries
-  Gather, organize and present competitive research and spending data as requested
-  Stay up-to-date on industry trends and digital media buying tactics
-  Maintain strong/professional rapport with internal staff and clients
Coordinate insertion orders/contracts for all media buys
-  Notify traffic and account services of material deadlines and assist traffic department when needed
-  Work with Account Executives to answer media-related questions
-  Assist accounting department in reconciling variances and assuring proper payments. Processes changes on media buys for all assigned accounts.

Blue Wheel

Sr. Social Media Advertising Specialist

Starcom

Marketing Analyst

- Used Adobe to design marketing collateral for various events
-  Initiated in-house marketing strategies for company merchandise
-  Assisted the social media coordinator in creating relevant and crucial posts to our target audience
-  Lead seminars to corporate sponsors regarding event-day instruction
-  Ensured corporate sponsors were properly advertised through logo recognition, press acknowledgement, etc.
-  Coordinated ticket marketing and fulfillment

The Parade Company

Marketing and Sponsorship Intern

- Assisted employment candidates by using SEO for relevant job assignments
-  Evaluated diverse resumes to present corporations with a quality selection of candidates
-  Aided candidates with detailed advertising plans to present their pertinent qualities
-  Showcased professional communication skills when performing phone interviews

Malace - HR

Intern

- Coordinated seminar locations and times nationwide with various venues to provide educational assistance regarding Social Security benefits.
-  Communicated with venues to confirm required resources and seminar room layout to support attendee satisfaction and learning.
-  Executed strategic advertising and gathered new and potential clientele information to promote Social Security educational opportunities.
-  Communicated and set deadlines with another Coordinator to complete advertising calls in an efficient timeline.
-  Performed market research and collected attendee feedback through phone surveys to enhance future attendee satisfaction.

Somer Allen