Brad Gelfond is an accomplished talent manager and content strategist. He is a seasoned entrepreneur with a knack for developing new artist brands and achieving creative triumphs. Gelfond has a proven track record of generating revenue and diversifying revenue streams in traditional and non-traditional areas. He is an expert in online and digital media and has extensive experience working with advertisers/brands and entertainment. He is skilled in selling digital content sponsorships and partnerships, event marketing, and creating award-winning, high-impact, multi-platform entertainment-marketing solutions for brands. With his extensive network of relationships with clients, advertising agencies, and media businesses, Gelfond is a relationship specialist and a results magnet. He is enthusiastic about monetizing content through partnerships, utilizing new media, maximizing digital revenue streams, and ROI. Gelfond holds a BA in US & European History and Studio Art from the University of California, Davis. He is the Principal (Manager, Producer) at Strike up the Brand and serves in an advisory/mentor capacity for various organizations. For more information, one can read his blog at http://gelfo.wordpress.com.