Scott Heiferman is a well-known figure in the tech industry, having co-founded the social networking website Meetup. He studied marketing and human factors engineering at the University of Iowa and went on to work in various positions at companies like Sony Electronics and i-traffic before founding Meetup. As CEO and chairman of the company, Heiferman helped make Meetup a platform for individuals with shared interests to connect and organize offline events. He has also co-founded Fotolog, a social networking site dedicated to sharing photos. Heiferman's expertise lies in digital marketing, entrepreneurship, and building successful online communities.