Shawn Fitzgerald is a highly talented professional with a history of driving profitable business strategies and activities by identifying consumer/shopper insights. With experience in various functions including Brand Marketing, Category Management, National Accounts, Sales, and Innovation, Shawn has proven to be effective in complex and matrixed organizations. He has served as a change agent, leading and driving change in organizations. Shawn's education includes an MBA in International Marketing and a BFA in Communications. He has worked with various companies, including Bacardi, HEINEKEN, Diageo, and Kellogg Company.