Irina Dvalidze, a Syracuse University alumni, is a skilled producer and director with experience in short-form and long-form video storytelling. She has worked on both editorial and client-focused content for media brands such as Vox Media, POPSUGAR, HuffPost and Bustle Digital Group. As a Supervising Producer at Bustle Digital Group, she oversees development, production and distribution of Bustle's Original Editorial video content, establishes production workflows, creates franchised series, and introduced an analytics-led approach to creative production. Irina has a talent for ideation and creative strategy, creating content that resonates with a publisher's or a brand's voice and target audience. Her strengths are in developing and launching serialized content in the form of series such as Relocated, Dress The Part, Your Brain On Shopping By Racked, and Hannahgram. She excels at quickly understanding trending topics and undiscovered stories with viral potential, having pitched and executed concepts that became best performers. Her areas of specialty include scriptwriting, directing, research, set direction, cinematography, video editing, and adapting content across social platform such as Facebook, YouTube, Instagram, Snapchat, OTT, and O&O sites. Irina Dvalidze is a talented individual well-versed in content creation and production, perfect for any media brand looking for a brilliant producer or director.