Kate Amos is an accomplished marketing expert, specializing in data-driven approaches for creating and implementing successful loyalty programs, CRM strategies, and multimedia campaigns. With extensive experience managing bespoke database builds, she is an expert in database analytical software, email delivery platforms, and web analytics. She has worked with prominent organizations such as RAPP, Proximity London, Wunderman, Webalytix, Elsevier, Associated Newspapers, Evening Standard, Financial Times, and Experian. Amos holds a BA Honors Degree in Social Studies, Sociology from the University of Newcastle-upon-Tyne.