Bucknell University

Senior Director, Demand Generation at Braze

Summit, New Jersey, United States

Braze

Senior Director, Demand Generation

Oversee and plan all marketing efforts for advertising solution including demand and product marketing, insights-driven content development, and creative.

Bazaarvoice

Head of Marketing & Strategy - Advertising

Built a demand generation channel from scratch for new digital advertising solutions to raise awareness and drive consideration through paid media, events, and thought leadership content.

Marketing Manager, Demand Generation & Events - Advertising

Oversaw and planned all marketing efforts for the organization and responsible for enterprise account management and company-wide client deliverables.>>Develop marketing strategy; manage marketing calendar; approve and develop content for the entire organization’s marketing efforts across four communities via social media channels, web promotions, paid advertising, and outbound email.>>Project-manage all key enterprise-level accounts, including EY, SAP, IBM, and Oracle; supervise all company accounts including coordination of 20+ active client projects at a time.Responsible for the conceptualization, planning, execution, logistics, and marketing of all Social Media Today events including a leading social business conference, The Social Shake-Up, and custom events for IBM.  >>Managed all aspects of three two-day social business conferences, The Social Shake-Up 2013, 2014, and 2015, each featuring 500+ attendees, 30+ breakout sessions, 15+ sponsors, and 120+ speakers. >>Used social media, content marketing, influencers, video, email marketing, and media partnerships to attract attendees and establish audience for new events line of business. Responsible for increasing audience attendance by 25% and paid attendance by 51% from 2013 to 2014.>>Recruited speakers from Fortune 500 brands including Discover, Coca-Cola, Whole Foods, Porsche, and T-Mobile and selling over $100,000 worth of sponsorships in 2013 & 2014; helped set innovative agendas that highlighted the most critical trends in social business.

Social Media Today, LLC

Director of Marketing & Events

Management, coordination, and execution of the daily email and social marketing efforts, including development of weekly schedule based on organization and client priorities.Responsible for client coordination, managing relationships with SAP, Oracle, Siemens, and more, and the execution of sponsor-driven projects including:>>Webinars: Coordinated speaker, attendee, and sponsor logistics for over 40 webinars a year. Marketed award-winning weekly “Best Thinkers Series” webinars through email and social media campaigns resulting in an average of 800 registrants per webinar.>>Research Driven Whitepapers: Integral in selling and executing on all of Social Media Today’s custom research whitepapers, including "The Social Customer Engagement Index" and "The Socially Enabled Enterprise" project.

Director of Community Marketing

Pioneered early efforts of Social Media Today’s influencer marketing, managed blogger recruitment and relations, responsible for client services, and developed social media and marketing strategies to help grow the organization, websites, and establish new communities.Recruited and managed over 2,000 bloggers to found and develop multiple B2B communities around social media, sales, marketing, government, data, healthcare, sustainability, energy, and customer service, eventually drawing over 100,000 members across 10 sites.

Caitlin McCulloch