João Paulo Hentschel Couto is an accomplished entrepreneur and business leader with a strong background in software companies, particularly in the retail industry. With more than 25 years of experience, he has gained a wealth of knowledge and skills that enable him to drive growth, improve performance, and foster innovation. João Paulo is currently the CEO of Mambo WiFi, a company for which he has successfully implemented growth strategies that have resulted in a significant increase in monthly recurring revenue (MRR) by 425% since he joined in August 2020. In addition, he also led the merger of Mambo with another company in 2021.

Prior to this role, João Paulo was the CEO and founder of Decision6 SA, where he increased MRR by 700% in just 1.5 years, expanding the company's reach to Portugal, Colombia, Mexico, and the USA. He also received several awards for the company, including being named one of the "100 Startups to Watch". Additionally, he has co-founded other successful companies, such as Seller Corp and Custom BS and has invested in various startups.

João Paulo holds an MBA in Business Management from Fundação Getulio Vargas and has participated in several management consultancies focused on organizational performance in retail and international logistics companies. He is passionate about business management, technology, and innovation, and he continuously seeks to improve his reading of environments and find new ways to boost performance and growth.