Eduards Malcevs is a renowned advertising media and marketing expert, whose achievements have earned him several awards. He has over the years been able to effortlessly adapt to the various changes in the industry due to his versatile expertise. Eduards has successfully managed multi-million-euro marketing budgets for a variety of sectors, including FinTech, FMCG, consumer electronics/home appliances, and pharma. He has excelled in both local and global roles, having worked on both client and agency sides.

Currently, Eduards is the Global Media and Brand Director at 4Finance Group, where he leads the media and brand function across 15+ markets. In this role, he is responsible for defining the strategic approach and implementing tactical media, brand, and research initiatives for consumer lending brands. Eduard's proficiency in value creation from media/marketing investment has been a strong point of his career, and he has been successful in building efficient, effective, and transparent operations. He is fearless, practical, and a 360 thinker, even with little information. Eduards' imaginative and analytical skills have helped him see the wider business picture, making him capable of meeting both short and long-term objectives. He is an excellent decision-maker and listener, who has been able to build and lead strong and motivated teams of managers and experts from different cultures and functions.