Victoria Sakal is a well-known brand strategist and consumer trends expert, who has been featured in reputable media outlets such as the Wall Street Journal, Forbes, and NBC. She is currently the Brand Intelligence Managing Director at Morning Consult, where she develops impactful brand-building and business-growth strategies. Victoria has vast experience in applying data analytics, consumer research, and human insights to many client needs. Her client roster spans across various industries, including CPG, financial and professional services, healthcare, retail, and transportation.

Victoria's career has revolved around delivering data-driven, actionable insights that drive impactful brand-building and business-growth strategies. She co-authored WPP's annual global and US BrandZ rankings from 2015 to 2019 and won the 2020 WPP Atticus Award in Branding & Identity.

Additionally, Victoria has founded The Monday Edge, a weekly run-down of the top changes, trends, and movers-and-shakers that impact the brand, marketing, retail, and consumer industry. She is an alumna of the University of Pennsylvania Wharton School, where she studied BSE, and the Università Commerciale 'Luigi Bocconi,' where she earned her Bachelor's degree.