Lisa Evans is a highly skilled marketing analytics strategy leader with over 20 years of experience in CRM and digital marketing. She has worked with various industries, including financial services, insurance, automotive, retail, entertainment, CPG, travel, and telecommunications. Lisa's expertise lies in generating insights from 1st, 2nd, 3rd party data using innovative analytic approaches such as segmentation, predictive modeling, machine learning, and media attribution. Moreover, she is a team collaborator who can develop actionable analytic solutions to meet brand goals and objectives.

Lisa earned her BA in Biology at Regis College and studied MBA at Simmons College - Simmons School of Management. Throughout her career, she has held various key positions such as Director, Audience Strategy & Planning at Annalect, SVP Analytic Strategy at Wunderman, SVP Analytics, Research & Technology at Havas Media, Vice President, Analytic Strategy at KBM Group / Wunderman Data & Insights, etc.