Peep Laja is a seasoned marketer with a passion for effective communication. He holds a B.Sc in IT Management from International University Audentes and is a CXL Certified Optimizer, Conversion Optimization from the CXL Institute. Peep is best known as the CEO of Wynter, a customer research platform that helps companies optimize messaging by testing with Ideal Customer Profiles (ICPs). He founded the popular digital marketing blog, CXL, and has served on the boards of several organizations such as Speero. Peep has also had executive positions at Traindom, Real24.ae, AIESEC UAE, and Playtech in sales, marketing, customer success, and web development. His expertise lies in improving conversion rates, messaging, and customer feedback loop optimization.