Sophie Daranyi is a seasoned entrepreneur and an expert in commercial and strategic marketing. With years of experience under her belt, she has a proven track record of driving growth and momentum for businesses and brands on a local and global level. Sophie has a strong foundation in retail and brand communications, having worked with exceptional brand and retail clients such as L'Oreal, Vodafone, and Pernod Ricard.

She has a flair for creating dynamic cultures and building teams, and her exceptional commercial acumen is instrumental in driving revenue and maximizing profits. Passionate about brands and strategies, she is a passionate advocate of connected channel strategy to address a new world of 'retail without boundaries.' Sophie is a member of the Organic Trade Board Marketing Committee UK, The Marketing Group of Great Britain, and currently a council member of Effie UK, an organization that promotes marketing effectiveness.

In her previous roles, Sophie has served as the UK President at RAPP, Chair at Haygarth, Global Marketing & Corporate Communications at Seagram, and an Account Manager at Richard Mulcaster & Associates. She is a committee member of Omniwomen since 2015, supporting female leadership across the Group, and attended Omnicom Senior Management Programme, where she was inspired by their practical approach to marketing.