Minsk State Linguistic University

Golden Gate University

University of Cincinnati

University of Maryland Baltimore County

Stanford University

Global Program Manager

San Francisco, California, United States

Manage and drive key decisions across strategically important global projects on Google Play. Google Play is at the heart of the Android ecosystem, providing the apps, games, and digital content services that bring Android devices to life. The Play store serves over a billion users in 150+ markets, and is a critical driver of Google’s overall business growthLead kickoffs, weekly sync meetings, stand ups, staging reviews, post-mortem meetings, breakout sessions and performance recaps;Manage work streams across global teams, identify dependencies and develop mitigation strategies, provide QA for tasks, identify areas for optimization;Streamline promotional initiatives ideation, provide strategic oversight on messaging and design direction, partner with UX team to ensure artwork delivery, align work of vertical teams, programmers and XFN support teams, lead campaign post-mortem meetings, develop lessons learned decks;Raise concerns, leverage data and insights to ensure fast resolution of cross-functional issues;Partner with social media, retail marketing, consumer marketing, partner marketing, PR, DR, loyalty teams on setup, launch and fulfillment of promotions;Coordinate Noogler onboarding and training.

Google via Adecco

Project Manager III at Google Play (Engineering)

- As part of the global workshop, lead projects with support of the team, owned day-to-day content management operations and tasks in support of product launches: launched 2 products in 4 countries.- Collaborated cross-functionally with internal and external teams; executed localization projects, QAed content translations to ensure quality of deliverables,- Performed regular website maintenance using XML and Apple's proprietary content management system, responsible for creation and maintenance of technical specs, new product descriptions and data featured on Apple Store website, across multiple locales.- Balanced working on multiple projects, assignments and launches in fast-paced agile work environment.- Worked within content management team to contribute to creating documentation and training.- Contributed to the evolution of internal platforms and processes by providing feedback on toolsets, UI, best practices and workflow optimization.

Hogarth Worldwide

Content Manager at Apple (eCommerce, Product Launch)

As Digital Marketing Strategist, helped organizations achieve strategic business objectives by developing digital transformation strategies based on four pillars: technology, data, process, change capability, and by providing guidance in strategies execution.Example: designed a strategy on how to raise Brand Awareness by adding Influencers Marketing program to the marketing initiatives, and defined step-by-step execution plan (for Magoosh, online test preparation and study abroad counselling company).

Upwork

Digital Marketer (Strategy, Influencer Marketing)

Lead website optimization project: performed website audit, identified 30 high-performing keywords and added them to product descriptions on 25 web pages; built weekly keyword positioning, organic traffic and website visibility reports using SEMrush; achieved 20% increase in website visibility in July 2018.Launched new products: created 8 new webpages, wrote new product descriptions to ensure pages are easily crawlable, optimized images for the web and uploaded content using Drupal CMS.Initiated PR and brand awareness project: wrote and published 5 press releases with new tours announcements on online PR sites; used WordPress to create and publish 5 blog posts promoting new tour destinations. Worked with external partners on co-marketing efforts.Managed customer feedback communication: designed e-mail templates on Hubspot and Trustpilot, sent invites to submit service reviews, responded to reviews; initiated influencers engagement program which resulted in significant increase of 5-star customer reviews. In July 2018, one of the tours was recognized by TripAdvisor as #4 Best Tour in the World based on customer reviews

Extranomical Tours

Digital Content Manager (eCommmerce, SEO, Influencer Marketing)

eCommerce: managed product portfolios and online SKU portfolios, gained expert knowledge of new products, created product descriptions and supporting documentation, optimized images for the web, uploaded new products to the website.Inbound Marketing: researched, planned, developed, measured, refined, and scaled inbound marketing efforts, including social media, blogging and SEO; ensured all marketing campaigns were integrated and optimized for branding, scheduled daily social media posts, analyzed marketing campigns' results. Analytics: Measured and reported the integrated marketing campaigns' performance against agreed-upon metrics, working across industries to identify and analyze gaps and provide solutions.Content Marketing: Authored compelling content across different channels (web, blog, social media, forums, collateral, e-mail, interactive experiences) in partnership with industry influencers. Wrote and published 146 blog articles, increased blog referral sales 500%: <a href="http://PKSafety.com/blog">http://PKSafety.com/blog</a>

PK Safety

eCommerce Specialist (SEO, Analytics)

Developed and implemented go-to-market strategy, identified most effective messaging for different product lines and markets (EMEA, APAC, AMER).Created content for printed and digital promotional materials, maintained editorial calendar, worked with design and product teams to ensure timely ad submissions; developed fresh story ideas, wrote and distributed press releases, published 8 articles in industry-specific magazines, promoted new product launch on social media and blog.Designed and launched email marketing campaigns to increase trade show booth traffic, to identify new sale opportunities and speed up lead generation.Tracked, measured and reported on website traffic and social media performance, suggested new projects and strategies for continuous improvement of product marketing efficiency.

Digilock

Marketing Communications Specialist (PR, Social Media)

Executed marketing campaigns across digital touchpoints to accelerate organic growth: website, emails, eDigests, social media. Discovered, tested and incorporated new social media channels into marketing strategy; ensured brand messaging was consistent across all channels; created social media campaigns and calls-to-action that drove target audience to company's website and generated leads; used social media automation tools to establish consistent process for social media listening and customer engagement, published user-centered content to the blog discussions.Built email templates, created content, and sent our weekly eDigests; achieved 4% increase in newsletters open rate.Gathered and analyzed customer insights; optimized marketing initiatives and campaigns; monitored monthly statistics on social media performance; implemented SEO tactics: keywords, descriptions, meta tags; stayed ahead of the curve in leveraging key social media marketing trends and technologies.

InsideTrack

Digital Marketing Specialist (Email, Social Media)

Coordinated global IaaS cloud product launch, new product features releases, user acceptance testing (beta testing) and End-of-Life projects; achieved customer growth from 10 beta testing group members to 10000 customers in one year.Drove sales enablement (whitepapers, presentations). Delivered sales team product training; managed product roadmaps for out of specs, hybrid, grid, cloud, dedicated servers hosting, cloudconnect.Inventory management and merchandising: defined product specifications, pricing, control panels/operating systems/hardware compatibility: <a href="https://wiki.gogrid.com/index.php/Main_Page.Worked">https://wiki.gogrid.com/index.php/Main_Page.Worked</a> with sales, operations, engineering, and marketing teams to reduce churn.Improved customer communication process through sending out customer update letters and surveys, gathering feedback.Demonstrated analytical skills: generated MRR reports.GoGrid has been acquired by Datapipe: <a href="http://www.datapipe.com/http://www.GoGrid.com">http://www.datapipe.com/http://www.GoGrid.com</a> - Instant Cloud <a href="http://Servershttp://www.ServePath.com">Servershttp://www.ServePath.com</a> - Dedicated Server <a href="http://Hostinghttp://www.ColoServe.com">Hostinghttp://www.ColoServe.com</a> - San Francisco Colocation

GoGrid

Product Management Specialist (Cloud IaaS, eCommerce)

Coordinated marketing, branding and development projects for 60 patented innovations in Tools and Hardware Department to achieve financial growth and targeted profits. Achieved 10% increase in licensing rate. Developed and implemented marketing programs to enable successful product licensing; assisted in negotiation of complex contracts and monitored contractual obligations.Created marketing collateral; attended tradeshows; performed QA of MRD (financial and market analysis of product categories) to make recommendations on including additional target markets for patented products.Coordinated product development process: maintained schedules and timelines for product design and development; worked with engineering and design teams to ensure projects are completed on time; identified and evaluated new business and product opportunities through research and analysis of industry trends and market opportunities.Maintained communication with key partners to understand patented products’ business opportunities; collaborated with licensees to resolve issues with product portfolio development and product licensing; built and delivered monthly project status reports; acted as liaison between clients and internal departments.

AbsolutelyNew

Assistant Product Licensing Manager (Hardware, New Product Introduction)

Managed and tracked online advertising performance; used automated cross-media publishing software to deliver customized communications across print, web, and digital media.Produced design-rich marketing collateral materials: promotional brochures, flyers, business cards, Just Sold/Just Listed announcement cards.

Coldwell Banker Residential Brokerage

Marketing Specialist (Online Ads)

Established partnerships, lead fundraising events, served as a primary POC with business partners, students, and University administration.Redesigned website layout and optimized content, created collateral: brochures, flyers, newsletters, greeting cards, designed presentations for business courses.Demonstrated ability to complete projects on time and within budget.

University of California, Berkeley

SAGE Program Coordinator (Partnerships)

Teaching ESL, English Grammar and Phonetics, American Literature, History and Geography

Ludmila Adamovica