Nidhi Hola has an impressive and diverse background in strategy and marketing for various tech companies. Currently the Director of Integrated Marketing at Microsoft, she is responsible for driving growth in the partner ecosystem, developing market entry plans, and executing effective marketing campaigns to increase customer engagement. Prior to working at Microsoft, Nidhi served as the Head of Marketing for GoDaddy India, where she was integral in building the brand name and expanding the customer base. With almost two decades of experience in the industry, Nidhi brings a blend of analytical and creative expertise to her work, particularly in the Asia region. Her experience in defining market entry and customer acquisition strategies has made her a sought-after consultant for businesses looking to grow their customer base. In her free time, Nidhi enjoys traveling abroad and learning about new cultures.