Pamela Mercer is a successful small business owner and creator of Towelling Stories. With a degree in Behavioural Science, Psychology from La Trobe University, Pamela saw a need for a baby bath towel that would make bath times easier and safer for mums and dads. As a result, she created a hands-free baby bath towel that fastens around the neck with press studs to leave both hands free to safely bathe and undress a baby. The product is made from natural bamboo and cotton, making it soft, thick, ultra-absorbent, and perfect for keeping babies warm after their baths.

In addition to the hands-free baby bath towel, Towelling Stories has expanded its range of practical towelling products that include burp cloths, bibs, nursing pads, wash cloths and mitts, and hair wraps. Pamela's keen eye for practicality and quality has made Towelling Stories a leading brand in the baby care industry, catering to parents who want to make bath time enjoyable and safe for their little ones.