Rita Bini

Rita Bini is a strategic marketing and consumer intelligence professional with a strong focus on data-driven marketing and communication strategies.

With expertise in advanced consumer analytics solutions, Rita excels in deriving actionable insights and targeting strategies using statistical analytics and database marketing techniques.

She specializes in propensity modeling for strategic targeting and in the deployment of data-led consumer segmentations, demonstrating a passion for Consumer Psychology and Behavioural Economics.

Rita pursued her education at reputable institutions including Ca' Foscari University Of Venice where she studied Bachelor Of Science In Marketing, International Economics and Master Of Arts In Economics, Marketing, Communication at Università Ca' Foscari Venezia.

In her professional journey, Rita has held various key positions at renowned organizations such as Omnicom Media Group at Annalect as Senior Manager - Advanced Analytics For Marketing Sciences, Emea.

She has also contributed her expertise as an Analytics Consultant in Switzerland and London, Customer Analytics Manager - Data Science at Publicis Media, Quantitative Methods Specialist at Havas Media Group, and in similar roles at Sky, Bt, Greenstone Data Solutions, Gruppo Concorde Spa, Università Ca' Foscari Di Venezia, Accenture, and Faac Electronics Limited.