Nathaniel Barr is a renowned Professor of Creativity and Creative Thinking at Sheridan College, with over a decade of experience teaching and researching the psychology of creativity, moral judgement and beliefs, and the intersection of thinking and technology. His expertise in cognitive psychology is especially evident through his publication of peer-reviewed articles on these topics, which have gained him international recognition and media coverage by several reputable outlets such as Scientific American, Washington Post, CBC, and NPR. Prior to joining Sheridan, Nathaniel earned his BA, MA, and PhD, all in Psychology at the University of Waterloo, where he also held a Postdoctoral Research Fellowship. During his postdoc, he conducted research for the Bank of Canada to advance the psychology of currency authentication.

Apart from his academic engagements, Nathaniel also acts as a Scientific Advisor at BEworks, the first management consulting firm dedicated to the practice of applying behavioral science to strategy, marketing, operations, and policy challenges. He is also an award-winning lecturer with a true passion for teaching and researching teaching and learning techniques. His talks and workshops on creativity, psychology, cognition, memory, and neuroscience for diverse audiences have garnered much praise, with a unique approach that integrates empirical evidence from diverse psychological areas with personal anecdotes to shed light on the intricacies and impressiveness of the human mind. As a result, he is a high-demand speaker at several engagements.

Overall, Nathaniel Barr is an expert in cognitive psychology, creativity, and behavioral studies, with vast knowledge in how the human brain works, how to enhance creative thinking, and their implications in strategy, marketing, operations, and policy challenges.