Sarah Beachler is a renowned consumer insights professional with over a decade of experience across leading retailers, multinational consumer products companies, and global market research agencies. She is a left- and right-brain thinker with an impeccable track record of out-of-the-box creativity and strong analytical thinking applied to a variety of brand, product innovation, digital/web, and marketing strategies. She is passionate about the consumer and strategic innovation and is a gifted communicator who can translate complex ideas and technical features into easy-to-understand language and consumer benefits. Sarah holds a Master's degree in Quantitative Methods (Consumer Behavior focus) from Columbia University and a Bachelor's degree in Communication Studies from the University of North Carolina at Chapel Hill.

Before joining Facebook Reality Labs as the Global Head of Marketing Research, Sarah Beachler worked for esteemed brands. She was the Head of Global Consumer Insights: Hardware, Retail, & Gaming at Google, Director, Market Research & Consumer Insights at SEPHORA, and undertook several roles in Market Research Management, Brand & Product Strategy across Insight Research Group, Kelton Research, and bebe stores. Sarah's expertise includes consumer research and behavior, marketing communications, brand strategy and identity, data analysis and visualization, copywriting, and editing. She is an award-winning writer with a heap of experience presenting to a myriad of audiences, including C-level.