Mara Kuschnir is a global media planning and buying expert with over 14 years of experience in delivering top-notch international ad campaigns. She is the founder and Managing Director of ifthen, a Miami-based media company that serves US advertisers and agencies in executing multinational media campaigns as well as sponsorship events across various sectors. Mara has also authored 17 books, making her an authority in her field.

Some of the key organizations that Mara has worked with include Memmo Principe Real & The Lumiares (Portugal), La Colombe d’Or Hotel and Restaurant and Le Touareg (France), and Hotel Locarno, Residenza Napoleone & Relais La Suvera (Italy). She has developed a portfolio of market segments from health care, travel and tourism, technology, and consumer packaged goods (CPG), delivering to businesses of all sizes including Fortune 500 companies.

Mara's expertise in international media has helped her develop ifthen Sports, a division that represents top UEFA and CONMEBOL football teams, giving brands the chance to reach their audiences in an engaging way. Mara has over the years transformed her business to keep pace with the rapidly evolving media landscape.

Mara's educational background includes a degree in Pilot Program Lauder Institute from the University of Pennsylvania. Before founding ifthen, she worked as Managing Director at Carat Argentina, a consulting firm providing advice on mergers and acquisitions, and as a Marketing Business Analyst at IRSA - Inversiones y Representaciones S.A.