Bryan Eisenberg is a highly-regarded optimization expert and co-founder of BuyerLegends, a company focused on helping organizations discover and overcome revenue blind spots that cost them substantial amounts of profit. Together with his brother Jeffrey, Bryan has helped companies increase revenue by over a billion dollars using their proprietary Persuasive Momentum framework. Bryan's experience in coaching and training companies spans an impressive range of well-known names, including Google, NBC Universal, and Health Insurance Innovations. Bryan is a best-selling author of several books, including "Call to Action," "Waiting For Your Cat to Bark?," "Always Be Testing," and "Buyer Legends: The Executive Storytellers Guide." He is an avid blogger and award-winning author, and his work has been featured in The Wall Street Journal, The New York Times, Advertising Age, CNN, and many other publications. Bryan is also a highly regarded keynote speaker, having had the privilege of speaking at events for organizations such as Shop.org, Direct Marketing Association, E-consultancy, and the Canadian Marketing Association, among others. Bryan has served as an advisory board member for various venture-backed startups such as Bazaarvoice, Monetate, UserTesting.com, BoostMedia, Sightly, Runa, and many others. He is a former marketing & conversion optimization faculty chair at Market Motive and a co-founder and Chairman Emeritus of the Web Analytics Association. Bryan's expertise in internet marketing, landing page optimization, and online conversion rates makes him a highly sought-after expert in the industry.