Alexandra Deruaz is a Senior Manager in Analytics with comprehensive experience in e-commerce companies. Her expertise includes Customer & Operational Analytics, CRM management, BI implementation, web analytics, email marketing, predictive modeling (regression analysis), designing underlying data structure, experimental design (A/B and multivariate) and logical data model design. Alexandra has a Master of Science (MS) in Economics and Strategy for Business from Imperial College London and a Bachelor's degree in Economics from HEC Lausanne - School of Business and Cardiff University / Prifysgol Caerdydd. Alexandra has held various positions of increasing responsibility at Expedia Group, where she spent most of her career as a Senior Analytics Manager. She also served as a Business Analyst - Analytics at News UK and completed internships at Sony Mobile Communications and Atos. Alexandra is skilled in Adobe Analytics, Tableau, SQL (Hadoop, AWS, Teradata, SQL server), Test design. She is able to deal with ambiguous tasks and build innovative narratives from complex data sets to drive the business forward.