Matthew Palfrey is an accomplished fitness professional and entrepreneur with extensive experience in coaching, fitness management, and e-commerce. With a degree in Sport and Exercise Science from Leeds Metropolitan University, Palfrey has worked with elite athletes as a strength and conditioning coach and has held positions at various organizations, including BMI Healthcare and SportEX. He is also a prolific writer, and his articles have been featured in multiple health and fitness publications worldwide.

Moreover, Palfrey has ventured into entrepreneurship, founding and co-owning various businesses such as Brute Force Europe, Fitedia, and Hip Thruster Limited. He is also the CEO of BC Athletics LLC and was previously the CEO of Hip Thruster LLC. Furthermore, he has experience in digital marketing, website design, app development, video production, and book publishing, and is the former Director of Digital Start Lab and Elevate Wellbeing.

An enthusiastic learner, Palfrey is always looking for opportunities to collaborate and share his professional experiences and skills with others. His specialties include coaching, program development, blogging, fitness industry consultation, business development, mentoring, and website design and management.