Hollins University

Executive Strategic Leader, Vice President/Director of Marketing, Brand Builder

New York, New York, United States

The NPD Group

Executive Director, Client Development

Head of Division and Executive Committee Member managing all Marketing, Integrated Communication, Education, Merchandising and Creative Teams for Clarins Fragrance Group USA.
- Responsible for Strategic Growth Plan across all channels and tiers of business, unique opportunities with key partners.
- Lead the creation and execution of marketing strategies to win in both the digital and physical space.
- Provide vision for Digital, Influencer and Social Media efforts - optimizing based on performance.
- Building brands thru Paid and Earned Media via Interactive Experiences, Social Awareness campaigns and Influencer activations.
- Implementation of Customer-Centric CRM initiatives including new Loyalty Program.
- Developed 360 US launch strategies and delivered largest volume for Clarins Worldwide ever.
- Strong Partnership with Paris Team to ensure objectives were achieved while respecting brand values and goals.
- Manage P&L, A&CP, and sales forecast. Expertise in identifying cost saving options without impacting sales objectives.
- Exceptional presentation skills to influence, inspire and secure GM support and retailer commitment.
- Active member of Executive Committee driving change for the future success of Clarins.

Clarins Group

Vice President

- Brand Ambassador for Mugler delivering disruptive programs that amplified the uniqueness of the brand.
- Built Account specific programs focusing for Ulta, Sephora, Specialty Stores and Macy’s based on their unique business models and requirements.
- Reimagined Mugler Brand thru innovative recruitment efforts focusing on Ecological and Economical Core Values.

Senior Director Of Marketing - THIERRY MUGLER PARFUMS

Tru Fragrance and Beauty creates, builds, manufacturers and markets trend-right beauty brands for men, women and teens.  This 40+ year old company (formally Romane Fragrances) has a strong portfolio of success in the fine fragrance market.
- Lead the development of fragrance and makeup introductions for private label brands /customers.
- Managed and drove client timelines and handoffs between departments.
- Provided strategic vision thru product innovation calendar, marketing recommendations and sales training.
- Achieved customer financial targets – customer P&Ls, revenue goals, IMU, pricing strategy and turn.

Tru Fragrance and Beauty

Director of Product Development and Category Management

- Created and executed promotional strategies thru account specific calendars to drive market share YOY.
- Increased Market Share of the Euphoria franchise, regaining the #3 sales rank for Calvin Klein.
- Partnered with outside companies to reinvent promotional offerings allowing for +40% growth.
- Re-energized the CK1 business thru re-launch strategy via tactical TV and Digital efforts. Coty won FIFI for Best Advertising and Hall of Fame for this initiative.
- Launched flanker brand, Eternity Aqua, without cannibalizing Parent and achieved over 100% growth to date.
- Re-claimed position in Specialty Stores with launch of CK Beauty.
- Developed comprehensive media strategies to increase brand awareness and leverage retailer partnerships.
- Initiated and authored Special Event Manual for in-store programs.
- Developed Ecommerce platform and calendarization of promotional offers.

Amy Braden