Erica Chen is a successful advertising professional with extensive global experience in strategy and brand management. She holds a Master's degree in Advertising from Michigan State University and a Bachelor's degree in International Economy and Trade from Beijing Normal University. Her career has included roles as VP of Strategy at Essence, VP, Group Director of Strategy at UM Worldwide, and Global Strategy Director at OMD Worldwide. Erica has also held positions at Starcom MediaVest Group, serving as Associate Director and Associate Global Director, and working on major accounts like Samsung and Buick. She began her career in advertising as a research assistant at Michigan State University and as an account director assistant at Zennith Communications.

Erica has a passion for branding and is an expert in marketing strategy, digital marketing, and brand management. She also has experience in media planning and research. Erica is a results-driven professional who is an expert in developing and executing integrated marketing campaigns that drive business growth. She is skilled at leading cross-functional teams and collaborating with clients to deliver successful outcomes.