Michael Sid is a renowned thought leader with a focus on helping Entertainment companies transition to digital media. With a strong focus on the seamless integration of traditional branded entertainment content with new media distribution methods, Michael is the founder and Chief Strategy Officer of Mediamorph, a startup that is revolutionizing the management, accounting, and optimization of revenue from digital distribution channels. His platform is in daily use at major Hollywood studios such as Warner Bros. and Sony Pictures, providing the insight required to foster the growth of digital channels while allowing them the control they need.

Before founding Mediamorph, Michael worked as a consultant with several firms, including BearingPoint and Cognizant, providing guidance to clients such as The Daily Beast, Rodale, Comcast, Sony Pictures, Warner Music, EMI, MTV, and Time Warner Cable to help them navigate their digital media futures. Prior to that, he was the Global Architect for Digital Content for Sony Music worldwide, managing a team that built the infrastructure for digital music distribution. He is also credited with the conception, building, and operation of the US music industry's digital music royalty system.

Michael holds an undergraduate degree in Aerospace Engineering from MIT, and his expertise lies in intellectual property rights, licensing, and digital media, making him a sought-after speaker in the industry. Michael currently resides in New York City with his wife and two children.