Sofia Cartó is a seasoned Reputation and Stakeholders Management Consultant with extensive experience in Public Affairs and Crisis Management. With a focus on Health Care, specifically the Pharma Industry, Sofia has developed a specialization in Health Affairs in all its capabilities, including Reputation and Stakeholder Management or Crisis and Issues. With a passion for entrepeneurship, she is the Founder and Managing Partner of LOYALAdvisory, a management consulting firm that applies a stakeholder-centric matrix to Innovation, Sustainability, Reputation, Marketing, and Communication within organizations. Sofia has a Graduation degree from Universidade Nova de Lisboa, and an Erasmus degree from Université Michel de Montaigne (Bordeaux 3), and has completed a Master of Science (MS) and Post-Graduate degree at ISEG - Lisbon School of Economics & Management. Sofia has previously held positions such as Health Client Manager, Health Senior Client Executive at GCI, and Healthcare Senior Account at Inforpress. Sofia was also a former journalist, Trainee Journalist at Diário de Notícias and journalist at Diário Digital.