University of Leeds

Yarm Grammar

Experienced VP / Senior Director  in Product Strategy & Management, Marketing, Business Development & General Management

I work closely with Unaric as we build a portfolio of high-potential Salesforce ISV's and help them scale. I'm focused on the product strategy, product management and product marketing functions as we look to maximise the revenue potential from new sales & cross sales through a consistent GoTo Market approach

UNARIC

Board Advisor

Appointed alongside a £2 million investment from  NPIF – Mercia Equity Finance.

I am working closely with the Board and Senior Management Team to guide and advise on the next 3 years of growth for the eCommerce Conversion Rate Optimisation SaaS platform.

Salesfire

Non Executive Chair

Product Leaders Alliance

Associate

Member of the Executive Team leading the product function as we drive growth from  a portfolio of products to integrated solutions running in the cloud. Driving product and wider solution strategies incorporating the organic development of our own technologies and an associated product acquisition strategy

Causeway Technologies

Chief Product Officer

Leading a team responsible for all marketing and lead generation in the EMEA region as FinancialForce  continues on a high growth profile as the leader in Cloud ERP, Financials  and Professional Services Automation.

FinancialForce

Marketing Director EMEA

I have joined Orchid Software as a member of the senior executive team to build and lead the marketing and lead generation group responsible for taking Oak to market in the UK and Internationally.

Oak is an exciting new cloud-based digital workplace and intranet platform www.oak.com . I am responsible for setting and executing the marketing strategy and plan to drive significant customer acquisition.

Exciting Times !

Oak Intranet by Orchid Software

Marketing Director

Responsible for the business strategies and directing commercial execution of our fast expanding technology consulting business. My role encompasses setting the strategic direction, business planning, marketing, lead generation and revenue growth.

Additionally responsible for the growth of new software technology products within the company including our enterprise mobile product division and brand, ShinobiControls.

I am a member of the executive team collaborating and agreeing long term strategic initiatives and actions for Scott Logic.

Scott Logic

Commercial Director

Lead the start-up business within Scott Logic to bring mobile software technology products to global markets.

ShinobiControls

Business Lead

Consulting and training Tarigo’s clients on product management and product marketing. Specialised in leadership training with Product Directors and VP’s. Completed numerous dedicated product management assignments with Tarigo clients both large and small.

Tarigo

Product Management Leadership Consultant

Developing the highest quality software solutions for the Financial Services Market and Enterprise Level Organisations.  Increasingly delivering solutions with sophisticated mobile capabilities.

Responsible for the marketing of all Scott Logic activities and responsible for the commercial success of the new product brands

Head of Marketing and Products

Reporting to the CEO. Responsible for setting and executing product management and marketing strategies and plans across 5 Group Companies.  Ensuring strategies and execution are continually focussed on customer acquisition and retention delivering to well defined and measurable business targets

Recently after Group split ,I have taken the role of Director, Product Management and Marketing. for IRIS NFP Solutions

IRIS Software

Group Product & Marketing Director

The head of Product Management and Research & Development.

Responsible for the complete life cycle of mid market CRM and ERP software solutions. Responsible for the product management function, the full research and development cycle and  product marketing.

Led a management team responsible for 150 people.

Sage

Head of Software Group

The head of the Accounts & ERP Market Unit within Sage’s mid market division. Responsible for the product management, marketing and sales of Sage mid market accounting and ERP software.

Leading the product management team for Sage MMS, Sage Line 500 and Sage 1000.

Leading sales teams targeting direct customers and assisting indirect sales through a reseller channel.

Leading teams responsible for developing and executing marketing and lead generation plans.

Sage Software

General Manager - Mid Market ERP

My role was to define the marketing strategy and execute the plan across UK and European markets.

Member of the Sage CRM team responsible for the development and double digit growth of the CRM business.

Marketing Director EMEA - Sage CRM

Definition of global strategy for all products and services. This included both internally delivered solutions to market as well as acquisitions. 

Leading Product Management & Product Marketing Teams, including 1 year managing the group research & development and customer support function of approximately 100 staff

Ownership of the marketing function and a worldwide re-branding project completed. 

Corporate communications and investor relations. 

Board member of the operating company in the UK. Responsible for setting business strategy and plans.

Quality Software Products (QSP)

Group Marketing Director

Business Unit Manager to take a newly acquired CRM product to market in the UK.

Full P&L responsibility including:
•	Product Management & Development
•	All marketing programs to drive lead generation.
•	Support services for the product.
•	Channel recruitment and business development.

From a standing start the division achieved profitable revenues of circa £1m in year 1.


As UK Marketing Director

Responsible for the development and implementation of the UK marketing strategy with a £3m budget. 

Product Management & Product Marketing

Building brand awareness and improving lead generation from the target SME market

All communication to, and partnership marketing with the Sage reseller channel

Extensive direct marketing to, and revenue generation from, the Sage installed customer base.

Member of the UK company board and management team.

Business Unit Manager then UK Marketing Director

Responsible for all elements of the marketing mix for markets outside of the USA. This included product management, localisation, positioning and pricing strategies. Also responsible for all campaign execution.

Software Publishing Corporation

European Marketing Manager

UK Marketing Manager: Managing all aspects of the marketing function including all user and channel marketing campaigns, PR, Product Management and management of the £4m budget. 

Initial roles in Product Management, Sales, Pre Sales and Technical Support

Lotus Development

UK Marketing Manager

IT Division for the Mars Confectionery and Pedigree Petfood group.

Graduate Management Trainee with fast track development through programmer to team leader.

David Pinches