University of Delaware

Senior Director of Product Management at Penn Foster

Brooklyn, New York, United States

Building and leading our new Occupational Product Management team responsible for driving growth and outcomes by taking a customer-centric approach and delivering an end-to-end learning experience that empowers the middle skills workforce.

Penn Foster

Senior Director of Product Management

Leading a number of cross-functional projects and processes aimed at improved go-to-market strategies, portfolio expansion, product enhancement, and scalability. Steward of the Penn Foster (and associated brands) product portfolio ensuring that the portfolio is meeting market, learner and organizational needs.  Defining a product vision across brands that help scale the business within key markets and customer segments.

Product Director, Portfolio Optimization

Distance Education Company, doing business as the New York Institute of Photography and the New York Institute of Art and Design, is a for-profit online school for creative professionals looking to pursue a passion or start a new career.

Key Accomplishments:
- Drove bottom line growth through a combination of price testing, retention, promotions to grow enrollments, and marketing efficiencies.
- Led a team of in-house and outside workers and agencies responsible for all aspects of lead generation and follow up – including SEO, SEM, display, email, telemarketing, content, and web design.
- Created, optimized and executed $5m marketing budget to grow revenue and profitability through increase student recruitment and retention.
- Launched new brands and product lines to attract new customer segments and repel competition.

Distance Education Co, LLC

Senior Director Of Marketing

<a href="http://Lawline.com">Lawline.com</a> is an online provider of continuing legal education.

Key Accomplishments:
- Designed and launched marketing campaigns that led to 400% growth in revenue over 2 years.
- Oversaw new product and website launches that increased customer lifetime value 2x and improved new user conversion rate 3x.

Zach Heller