Luiz Lago is a seasoned executive with over 20 years of experience in business consulting, both in national and multinational companies. Lago has expertise in managing family-owned businesses and advising private equity investors. He has worked across different industries and managed ecosystems at all levels of development. Lago has a Bachelor's degree in Economics from Pontifícia Universidade Católica de São Paulo, a Master's degree in International Management from Université Pierre Mendès-France (Grenoble II), and a Post Graduate degree in Business Consulting from FIA.

Lago served as a General Manager at Conexão Malhas e Desenvolvimento and as a Divisional Head at Medabil. He was also a Partner at Galeazzi & Associados and worked as a Senior Advisor at Ernst & Young. Additionally, Lago has experience working as a Market Consultant at Made in Trade Co. and as a Retail Analyst at PRG SCHULTZ.