Ric Riddle is a sales and marketing expert with a proven track record of generating demand, driving market enthusiasm, and enabling sales teams. With over two decades of experience in various high-level positions with companies like SolarWinds, Codero, and Ntirety, Ric has developed a robust performance process that instills confidence and urgency in acquiring, growing, and delighting customers. Whether it is making the complex simple, the simple compelling, or the compelling remarkable, Ric brings an enthusiastic focus to deliver results while making a lasting impact.