Cassie McDaniel is a seasoned design professional with experience leading teams at startups, non-profits, and embedded product teams. Her expertise includes brand design, research, and product design. Cassie is passionate about driving missions that enable creative culture, driving environmental advocacy, or designing humane digital products. In her career, she has worked with several high-profile companies, including Webflow, Mozilla, Adobe, and Lattice. Cassie is also an expert in coaching and mentoring ICs and managers, establishing and advocating for design culture, and leading teams with authentic kindness. She graduated summa cum laude with a Bachelor's of Fine Arts in Graphic Design from the University of Florida and studied Graphic Design at the University of Leeds.