Wendy De La Rosa is a notable figure in the field of behavioral economics, having held key roles in various prestigious organizations. Currently serving as the co-founder and head of research at Common Cents lab, Wendy is dedicated to empowering low and middle income households through social science to enhance their financial decision-making. Prior to this, she was the Lead Behavioral Strategist at Irrational Lab, spearheading initiatives like Google's behavioral economics unit. Wendy also contributed her expertise as a research consultant at The Wharton School, collaborating with renowned experts such as Dr. Adam Grant on projects related to organizational behavior and employee motivation. Before venturing into behavioral economics, she gained valuable experience in investment firms like Centerbridge Partners and Goldman Sachs. Wendy's academic background includes a B.S. in Economics from The Wharton School and ongoing studies towards a Doctor of Philosophy (PhD) in Consumer Behavior at Stanford University Graduate School of Business.