Joen Choe

Joen Choe is a seasoned professional with a proven track record of building brands that resonate with popular culture. With diverse experience spanning consumer, tech, and media industries, he has navigated iconic global brands and high-growth startups alike. Joen has successfully scaled multiple brands to lucrative exits and acquisitions, showcasing his prowess as a co-founder.

His educational background includes Executive Education from Columbia Business School, a BA (Honours) in Politics from Durham University, and studies in Administration Economique et Sociale at Université Paul Valéry (Montpellier III). This academic foundation has undoubtedly contributed to his strategic acumen in the business world.

Joen Choe currently serves as the Chief Marketing Officer at Casa Azul Spirits, following successful tenures in various renowned organizations. His past roles include CMO at mymuse organic, Board Advisor at The Booth Brewing Co., and Chief Brand Officer at ZOA Energy.

Prior to his current position, Joen held prestigious titles such as VP of Global Brand Marketing at DC Comics, VP Marketing at OXIGEN Beverages Inc., and VP Marketing at Acreage Holdings, which was later acquired by Canopy Growth. He also spearheaded marketing efforts at Davos Brands, The Cooper Spirits Company, and Tangram Factory Inc., showing his versatility in driving success across different sectors.

Joen's professional journey includes stints at notable companies such as Pernod Ricard, Luxottica Wholesale North America, and Nike, where he honed his skills in brand management and marketing. His experience as a strategic planner at Diesel and a consultant in corporate strategy at PwC further underscore his well-rounded expertise in the industry.

With a rich history of co-founding ventures that have been acquired by major players like Kakao, Diageo, Bacardi, and private equity firms, Joen Choe's entrepreneurial spirit and marketing acumen are evident. His ability to craft brand narratives that captivate audiences and drive business growth positions him as a leader in brand building and marketing strategies.