Johan Frykendahl is a seasoned eCommerce professional with more than ten years of experience under his belt. He has made his mark through exceptional project management, B2B sales, and business development within the tech industry, all while being the founder of multiple business ventures. Frykendahl is an authority in the field, with a Master's in Business Administration from Stockholm University to support his extensive knowledge. Throughout his career, Frykendahl has garnered expertise in eCommerce, entrepreneurship, startups, shopping carts (Magento 1 & 2, Shopify), SEM/SEO, project management, web app architecture, product management, business strategy, and business development. His passion for eCommerce has led him to become the Head of eCommerce at JTI, a global company and a trusted leader in the tobacco industry. Previously, he served as a Co-founder & Board member at Shoepanda AB, E-commerce Specialist at Beyond Retail, Senior Project Manager at Improove, Founder & CEO at Storebadge, Advisory Board Member at FACIT Sverige, Advisor and Business Developer at Svensk Digital Handel, Account Manager/Consultant at INTELLIWELL, and Business Consultant at Pricerunner. Frykendahl's accomplishments and expertise have earned him admiration and respect among his peers in the industry.