Bruce Edwards

Bruce Edwards is a seasoned Chief Operating Officer with a strong background in driving company vision, marketplace activation, and profitability acceleration.

He excels in creating high-impact teams and fostering environments that empower individuals to achieve exceptional results, both financially and non-financially.

With a keen eye for identifying and retaining top talent, Bruce is known as a people activator who builds cohesive, high-performance teams aligned with a common strategic purpose.

His strategic approach involves conducting stakeholder and employee listening sessions, closely tracking market trends, and developing competitive strategies to navigate market challenges.

Bruce brings financial stability and acumen to dynamic business environments, leveraging data-driven insights and calculated risks to drive high ROI.

His metrics-focused performance strategy directly contributes to company profitability, making him a valuable asset as a nimble and results-driven CEO.

Bruce Edwards completed his BA in Economics and Earth Science at the University of California, Santa Cruz and has held key executive positions in reputable organizations like barre3 and West Marine.

As the former Executive Vice President at West Marine and Board Member at Sail America, Bruce has demonstrated his expertise in strategic leadership and operational excellence.