University of Exeter

Director of Community at Forbes Ignite

Forbes Ignite is the Innovation Coalition of Forbes Media. I have the privilege to bring together diverse leaders from across Forbes & beyond to solve systemic challenges with breakthrough thinking. New initiatives and challenges launching 2021...

Forbes Ignite

Director of Community

Heading-up partnerships for London Tech Week - one of the world's largest and best-known tech festivals - building the brand and scaling the festival through collaboration & content.* Strategic Partnerships. Establishing partnerships with some of the world’s leading technology, business, academic and media organisations.* Stakeholder Relations. Working with leading officials across government and industry to drive mutual value. * Public Relations. Securing international coverage and building London Tech Week's public image. * Producer. Curation of content across the festival and year-round special projects.* Thought leadership. Articles published in The Guardian, City A.M, New Statesman, San Francisco Chronicle, MoneyWeek & multiple industry/PR reports.* Unique tactics. Partnerships with Guinness World Records, influencer marketers, bloggers, and disruptive tech publications (Mashable, CBSi, The Daily Show) to reach new audiences.

London Tech Week

Head of Partnerships & Public Relations

Heading-up marketing for The AI Summit – the world’s largest artificial intelligence event series for business – and <a href="http://AIBusiness.com">AIBusiness.com</a>, the first dedicated publication on enterprise AI.* Strategy and implementation of omnichannel marketing campaigns across the AI Summit global series attracting 50,000+ visitors world-wide * Team management. Day to day management of direct reports including marketing managers and communications executives. * Growth marketing. Delivered 200%+ year-on-year growth across audience acquisition, delegate sales revenue, and sponsorship sales.* Brand, Product Marketing & Creative Copywriting. Going beyond the fluff of AI. Values first. Content-first marketing. Unique style and voice to resonate with Asia/European/North American communities.* Internal collaboration. Uniquely charged with cross functional direction of team to ensure brand and product is on point. * Reporting. Data driven decision making and forecasting whilst always, reading between the lines. * Heading-up media relations. Building network of journalists and securing international press coverage - featured in the Wall Street Journal, New York Times, CNN, The Sunday Times & many more.

Informa Tech

Head of Communications

Campaign marketing for The AI Summit. Focusing on email marketing and data management.* Marketing Technologies. Operating multiple EMS, CMS, CRM systems and day-to-day execution of all marketing activities.* Database management. Highly competent in handling large data quantities.* Insights & Analytics. Analysing marketing performance to inform strategy. Monitoring audience behaviour and funneling leads.* Email Marketing. Creating and executing email marketing campaigns. Selecting and managing data sources. Coding HTML emails.

Marketing Manager

Customer engagement for the first dedicated publication on the business and technology of artificial intelligence. * Part of the initial team that helped grow and successfully exit to Informa.* Joined with the objective to develop the AI Business readership and AI Summit event community. * Customer service, troubleshooting and business support.* Strong grounding in data handling, management, insights & analytics, and not messing it up!

Elliot Wellsteed-Crook