Christine Perkett

Lander Valley High School

Ferris State University

CEO, 3x Founder, CMO, Professor, Startup Director & Board Advisor, Brand Strategist, Leadership & Executive Coach, Speaker & Writer

Greater Boston

Mindfull Marketing was founded as PerkettPR in 1998. In 2018, the company was rebranded to Mindfull Marketing to better reflect the wide variety of marketing services the company delivers to its global client base. Our fully integrated marketing, PR and digital communications services help our clients thrive in a competitive market, garnering the attention of highly distracted and divided audiences.

The industry has consistently recognized our agency’s work and executives with awards and accolades including:

Best Communications, IR or PR Executive – American Business Awards
Best Product/Service Launch: Consumer Campaign – Pub Club of New England Bell Ringer Awards
Best National Placement – Pub Club of New England Bell Ringer Awards
Best Feature or Commentary Placement – Pub Club of New England Bell Ringer Awards
Best TV Placement – Pub Club of New England Bell Ringer Awards
- Golden Standard” – Forrester Research
Top 100 Small Business Influencer Champion – Small Business Influencer Awards

We service clients in tech, business, consumer, healthcare and higher education.

Mindfull Marketing + PR

Chief Executive Officer

SpotTheLine is a software company that provides unique apps for the assessment, treatment, and prevention of all forms of sexual misconduct. SpotTheLine is dedicated to making every workplace and educational setting a safe place for all through products, action steps, and empowerment tools that identify and prevent sexual predation, harassment, and assault of children and adults.

SpotTheLine

Advisory Board Member

Oluna is a social impact fashion company with a mission to make women comfortable. Their fashion-forward leisure apparel allows consumers to feel stylish and do good - every pair of pants purchased provides a year’s supply of period products to an American in need. Funds from Oluna merchandise go towards initiatives to encourage menstrual health, policy, research, and environmental effects.

When an issue like menstruation is stigmatized, those who need help are scared to ask and those who can help don’t know there is a need. Oluna is on a mission to change the way women feel about periods, both physically and mentally.

We're raising capital now. Please reach out if you'd like to learn more.

Oluna

Board Member

We’re in the business of making people happy and encouraging a positive, vibrant, and active lifestyle on the water through unique, specialty stand up paddleboard sales and rentals, beach apparel, art, and home accessories. We believe a water-centric lifestyle is a happier one, which is why our tagline is Life + Water = Happy.

As one of the only female-founded paddle board companies in the U.S. and the world, Yup Sup’s focus is on delivering high quality, lightweight, beautiful, and fun paddle boards for both men and women. We want people to feel not only at peace but inspired and empowered when on our boards. We want them to love them so much that they just can’t wait to “get out there” every day possible!

Yup Sup

Founder

Safety for mobility and transportation industries.

Grip Mobility

Through lectures, research, projects and case studies, giving graduate students the opportunity to develop the context for working with marketing professionals to implement strategy in a variety of social media. Introducing students to a wide variety of digital social tools with a focus on how they are used to brand a company or an individual.

Northeastern University College of Professional Studies

Adjunct Professor of Social Media and Brand Strategy

In addition to many ghost writing corporate assignments such as white papers, blogs, presentations, pitch decks and sales and e-Content, I hold regular blogging assignments for business and marketing media outlets and have contributed columns, segments and chapters to a variety of outlets covering marketing, PR, technology and business. My public byline or contributions have appeared in:

-       Bulldog Reporter
-       Entrepreneur Magazine
-       "Entrepreneurial Small Business" (McGraw Hill)
-       "Inside the Minds: PR Best Practices" (Aspatore Books)
-       PR Week
-       Ragan's PR Daily
-       Small Business Trends
-       "Twitter Means Business" by Julio Ojeda-Zapata (Happy About)
-       USA Today
-       "Will Work From Home" by Tory Johnson, of ABC’s Good Morning America (Berkley Books)
-       Women's Business
-       World Economic Forum

And my regular writing assignments have included:
-  Forbes
-  FedEx Out of Office Blog
-  Working Mother
-  Marketing Profs

Topics include: Business management, leadership, innovation, technology (b2b and b2c), small business, small business management, startups, women in business, work-life balance, entrepreneurship, HR, business culture, marketing and PR, sales and customer service, CRM, social and digital content, parenting, working mothers, single mothers.

ChristinePerkett.com

Freelance Writer and Editor

Fractional CMO: Translate executive vision & value proposition into insightful, actionable & measurable plans that deliver results. Oversee all marketing efforts and recruit and build teams.
- Develop overarching brand strategy, drive team & vendor execution, project implementation & delivery
- Digital & Social management: Develop strategy to align with brand ID, drive and oversee team & vendor execution, delivery, timeline, budgets
- Corporate, Business Unit & Product Strategy – aligning brand promises, delivery and CRM

Business Development and Customer Service: Help clients to integrate customer success strategies with marketing and PR, brand awareness and sales. Create strategies, meet with and present to VCs, partners and customers - drive overall business success.

Speaker: I regularly speak on the subjects of entrepreneurship & startups, customer service, digital marketing, HR, women's leadership, work/life balance, perseverance and resilience.

Leadership and Management Advisor: Counsel c-level executives on remote team management and team building, train business executives and business units on social and digital strategies and tools to improve business, reach departmental goals and expand corporate brand awareness, as well as presentation and media interview skills.

Client and Event Examples
-  The Quiet Revolution, Susan Cain (Author)
-  IFAW: International Fund for Animal Welfare
-  Zemcar
-  Octo Telematics
-  ELERTS
-  Clavis Insight
-  Mast and Falls Interior Designs
-  Anchor Ops
-  B2C Brands
-  Springboard Retail
-  Kaspersky Lab
-  Alicia Clark, PsyD
-  Hubspot's INBOUND & Hubspot TV
-  BrandCamp
-  MarketingProfs: Content Marketing; Corporate vs Personal Brand
-  Curry College
-  Regis College
-  Tory Johnson's Spark & Hustle National Tour
-  CRM – Social, Mobile & The Cloud
-  Social Media & Community 2.0 Strategies
-  PR News' Facebook Conference
-  Social Media Marketing NYC
-  Girls in Tech

Leadership & Management Advisor, Fractional CMO, Speaker, Writer

PASS Technologies provides the most reliable non-invasive breath detection & monitoring sensors for employee screening & workplace safety. We were founded on the principles of innovation and safety and we work with companies around the world and across industries to ensure safer environments that protect both employers and employees. Armed with the latest technology, innovative partners, and a highly experienced team, PASS Tech delivers a better way to manage safety in the workplace.

With PASS Tech touchless substance screening, companies can reduce costs, increase employee engagement, decrease liability issues, and improve morale and productivity.

Our mission is to be the world leader in non-invasive sensing technologies that reduce workplace accidents and deaths. We improve workplace safety by ensuring that every employee is a sober employee - protect your employees, your company, and others.

PASS Technologies

VP of Marketing

As part of my agency's offerings, I lead marketing, branding and communications, and member relations -  as well as support business development and partnerships - in a part time role for this innovative global, non profit coalition that brings together private sector companies to collaborate on improving road safety and reducing deaths and injuries from road traffic crashes around the world. TSR brings together members’ knowledge, data, technology and global networks to focus on five areas that will make the greatest impact globally and within local communities. These focus areas align with the United Nations Decade of Action for Road Safety’s Five Pillars by developing programs to address issues in road safety management, safer roads and mobility, safer vehicles, safer road users, and post-crash response.

Members include AB InBev, Amazon, GM, Octo Telematics, Lyft, UPS, Walmart, Pepsico, AIG, AT&T, CalAmp, Republic Services, Ericsson and many more like-minded companies.

Our core programs include Safer Companies and Fleets, Safer Cities, Safer Policies and Safer Road Tech.

Together for Safer Roads

Interim Chief Marketing Officer

SeeDepth is a PR analytics platform automating meaningful measurement for both corporate and agency communications teams that want to track the ROI of PR investments. Understand the quantitative and qualitative impact of your programs, track outcomes and identify patterns of success to create more strategic campaigns. SeeDepth makes the value of PR clear, trackable and understood.

I drive the vision and strategy for SeeDepth's  SaaS platform, leading the development team on product priorities and timing.  including product planning, roadmapping, customer discovery, product discovery, user research and the product development process. I manage the product development across teams of designers and engineers to deliver a constantly improving customer experience, identifying customer pain points, executing rapid A/B testing and redeveloping and redeploying product features and functionality that help increase user acquisition.

<a href="http://www.seedepth.com">www.seedepth.com</a>
Twitter: @seedepthinc
Facebook: <a href="https://www.facebook.com/SeeDepthInc">https://www.facebook.com/SeeDepthInc</a>

SeeDepth, Inc.

Founder, CEO and Chairman of the Board

Direct Advisor to the CEO and COO, providing strategic advice, support and direction across a spectrum of marketing and business development initiatives, including: branding and messaging, partnership development, finance, funding strategies, product, sales, and team development. Active member of selective Strategy Team, focused on overall business growth and direction.

Zemcar

Executive Advisor: Marketing, Branding and Partnerships

Shape, direct and manage product development, business development, investment, marketing and branding for Quiet Revolution, a mission-based, lifestyle company founded by best-selling author/TED speaker Susan Cain, and Paul Scibetta, a proven business builder and entrepreneur.
- Form intimate, impactful partnerships and direct marketing and branding initiatives with like-minded organizations that are industry-leaders in the areas of workplace development and training, parenting and education, lifestyle (travel and hospitality, fashion and retail, romance and dating, restaurant/café etc.)
- Identify, drive strategy and presentation and help to close VC investments
- Create and lead the branding, marketing and business development strategy to deliver products, services and experiences that are attractive to our large, growing and passionate community through sponsorships, partnerships and brand licensing arrangements.
- Manage branding, product marketing, demand generation, advertising, public relations, community, and web operations
- Recruit, hire, train and manage world-class teams including Editorial, Digital Content and Marketing
-  Create, design and execute on new revenue-generating lines of business, products and services

Quiet Revolution LLC

Chief Marketing Officer (Interim)

SeeDepth is a PR analytics platform automating meaningful measurement for both corporate and agency communications teams that want to track the ROI of PR investments. Understand the quantitative and qualitative impact of your programs, track outcomes and identify patterns of success to create more strategic campaigns. SeeDepth makes the value of PR clear, trackable and understood.

-  Aligned with the Barcelona Principles of communications measurement standards
-  Saves teams time and money on manual measurement methods
-  Clearly tracks PR efforts to business impact - identify successes AND failures so you can repeat what's working and pivot from what isn't
-  Created by a PR executive for PR
-  Track social amplification, share of voice, key words, coverage drivers, thought leadership & more
-  Stop wasting money on strategies that don't work
-  Increase client and budget retention with clear, easy to understand reports

<a href="http://www.seedepth.com">www.seedepth.com</a>
Twitter: @seedepthinc
Facebook: <a href="https://www.facebook.com/SeeDepthInc">https://www.facebook.com/SeeDepthInc</a>

Chief Executive Officer & Founder

As an extension of services from my marketing agency, PerkettPR, I personally fulfilled the role of Chief Marketing Officer to help establish and brand a new health care startup focused on EHR intelligence. QPID was developed within Massachusetts General Hospital and Partners HealthCare in Boston and is venture backed by Matrix Partners, Partners Innovation Fund, Massachusetts General Physicians Organization (MGPO) and Cardinal Partners.

In this role I focused on kicking off and establishing the marketing and sales presence - driving overall marketing efforts, including go-to-market strategy, branding, demand generation, advertising, public relations, product strategy and design, customer success and web site operations.

Specifically:

-  Website design and development
-  Product design and UI
-  Customer success roadmap and communications
-  Branding: logo, tag lines, category, demand, competitive positioning, tradeshow booth design
-  Sales Support (lead generation, lead nurturing and development, sales enablement and collateral, prospect meetings, demos. Managed LeadLander and <a href="http://Salesforce.com">Salesforce.com</a> use)
-  Advertising (buying and placement, design)
-  Events (Open House, tradeshows, networking, booth design and management)
-  Direct mail campaigns and newsletters
-  Social community management (establishment, digital content, design and campaigns)
-  PR (media relations, analyst relations, news, speaking, thought leadership)
-  HR support (office design, job ad creation and placement, recruiter relationships, cultural aspects and retreats)
-  Vendor management and budgeting

QPID continues to retain PerkettPR for marketing and PR as an outside vendor, and I continue to personally advise and work with the company closely to drive marketing strategies and campaigns.

QPID™, Inc.

Contributing blogger focused on women in tech, women in business and women in leadership roles. You can read my posts, here: <a href="http://blogs.forbes.com/people/christineperkett/">http://blogs.forbes.com/people/christineperkett/</a>

Forbes

Contributor

Lost Kidz is a mobile app that provides parents and caregivers with an instant alert system for kids who are lost or missing. The more people who download it, the safer our children.

Appiness Ltd is headquartered in Jersey, United Kingdom and was founded by two brothers, Darren and Stephen Fern, whose sole mission is to build the Lost Kidz App community around the world. By using the power of community, the app creates immediate safety networks to ensure the protection of children. Lost Kidz is supported by the American Humane Association and a portion of profits made from all app downloads will be donated to child welfare charities around the world. For more information, please visit <a href="http://www.lost-kidz.com">www.lost-kidz.com</a> on the Web (<a href="http://www.lost-kidz.com/">http://www.lost-kidz.com/</a>), on Facebook (<a href="https://www.facebook.com/LostKidzApp">https://www.facebook.com/LostKidzApp</a>) or Twitter (@lostkidzapp)

Appiness Ltd

Board Advisor: Lost Kidz

I contributed to the blog for Working Mother Magazine, under the moniker Super Mom (<a href="http://www.workingmother.com/blogs/supermom">http://www.workingmother.com/blogs/supermom</a>)

Working Mother Media

Contributing Writer

Working alongside business management executives from companies such as Rue La La, Communispace, Powered Savvy Auntie and more, I help to shape the business structure, policies and client services of this budding social media training consultancy run by Tyson Goodridge.

D I A L O G U E Social Media Education and Advisory Services

Board Advisor; Partner

Until the blog model was changed, I contributed blog posts on topics related to marketing, PR, social media, business operations and the use of technology and social media in business.

<a href="http://www.mpdailyfix.com/">http://www.mpdailyfix.com/</a>

MarketingProfs

Contributing Blogger

When I can, I contribute to this parenting blog that I helped establish. We launched the blog as a group of working moms trying to survive the juggling act of career and motherhood. We then expanded to included dads and simply cover the delicate balance -and the trials, tribulations, fun and humor that come with it - of parenting today.

We come from all over the U.S. and have different backgrounds, but we’re all dealing with the same issues. Join us in our quest (usually chaotic) to keep everything running smoothly.

This Mommy Gig

Co-founder; Contributing Blogger

Style Coalition combines two of my passions: fashion and new media. We are supporting serious and qualified online coverage of the fashion world through celebrating and promoting fashion bloggers as recognized and respected members of the media.

Our mission is simple - to get designers, trendsetters, tastemakers and other in the business of fashion to respect that independent writers/bloggers/journalists are indeed influential and will continue to have a heavy hand in shaping the trends, purchases and ultimately, success, of fashion brands.

SC seeks to bring the voices of fashion bloggers together and let them be heard.

Style Coalition by Launchmetrics

Board Advisor

The Norwell Visiting Nurse Association & Hospice merges valuable clinical, educational and managerial perspectives to deliver the highest quality patient care, in the comforting environment of home. It is the only independent nonprofit home health care agency serving Boston's South Shore. NVNA and Hospice has consistently (seven years straight!) been named to the HomeCare EliteTM Top Agencies in the country; in fact, the only agency in Massachusetts to do so.

Amid constant changes in the healthcare industry, the Norwell VNA and Hospice's community-focused ethics and its staff's extensive industry knowledge have positioned the agency for even more dynamic growth and patient resources in the years to come. The Norwell VNA and Hospice seeks out and embraces innovative tools that can be used by clinicians and patients alike. "Change" is not only our mantra; it is a goal we aim to achieve every day.

Norwell Visiting Nurses Association

Board Director

When I can find the time, I contribute blog posts on women in business, hiring, managing, promotion and the use of technology and social media in business.

<a href="http://blog.womenforhire.com/authors/balanced-woman.html">http://blog.womenforhire.com/authors/balanced-woman.html</a>

Women For Hire

Contributing Blogger: http://blog.womenforhire.com/authors/balanced-woman.html

The Business Marketing Association (BMA) of Boston is the area's premier association for B2B focused marketing professionals. As the local chapter of the International Business Marketing Association, we are the professional growth and networking organization for business-to-business marketing professionals who want to stay on top of the game.

The BMA is a worldwide organization with over 3000 members and provides today's marketers with broad information and educational resources, in addition to networking opportunities through local chapters, conferences and seminars.

Boston Business Marketing Association

Board Director, VP Programming

Owner, Founder and President of innovative digital communications agency focused on digital and content marketing and PR. We serve clients throughout the US and Europe, including Norway, UK, Australia, Ireland and more.

Holds specialized expertise in - and regularly speaks on, PR, social marketing, branding, entrepreneurship, SMB management, startups, investor and influencer relations, technology tools, HR and business management.

Named BEST COMMUNICATIONS, INVESTOR RELATIONS OR PR EXECUTIVE of the year, 2008 by American Business Awards and PR AGENCY EXECUTIVE OF THE YEAR finalist by PRNews (winner announced November 08).  Journalists named PerkettPR a TOP TECH COMMUNICATOR in surveys by PRSourceCode 2008-2011 and Silicon Valley nominated us as one of the few BEST TECH PR firms in the TechCrunch Crunchies.

Journeyed with clients large and small - from $0 revenue and customers to IPOs and M&A growth. Clients have included WebEx, Constant Contact, Photobucket, Mindjet, Location Labs, Fleetmatics, Time Warner Telecom, Sermo, QuantiaMD, Northeastern University, Life is Good and many more in B2B and B2C products and services: tech, healthcare, consumer and higher education.

PerkettPR

Founder & CEO; PerkettPR, Inc.: integrated digital marketing & PR firm; Fractional CMO Services

PR Manager for the Sports Division; worked out of Papyrus Development Offices in Mass.

Sierra Online

PR Manager

PR Executive leading account initiatives at the then largest independent high tech PR Agency.

FitzGerald Communications

PR Executive

Independent PR consultant providing innovative communications campaigns and marketing support for community organizations, local events, museums and non profits.