Eric Ross is an accomplished and results-oriented adviser with extensive experience driving strategic growth in the channel partner space. He has a proven track record of developing mutually beneficial go-to-market strategies for VARS, SI's, and resellers across Canada. Eric's expertise lies in providing channel partners with the support and responsiveness necessary to succeed in a highly competitive and time-sensitive market. He excels at co-developing strategies that drive incremental revenue and optimize the tools and assets required to allow channel partners to position Jabra products effectively. With a keen ability to develop strategic programs within the public sector, UC deployments, systems integration, and generalist VARs, Eric is a go-to resource for building go-to-market strategies. Before joining Jabra, Eric honed his skills working in account management, sales, and professional golf. Eric is passionate about helping people transform their lives through the power of sound.