Ron Bar El is a storytelling expert who helps companies and leadership teams craft compelling and relevant narratives to drive investment funding, sales, marketing, product development, and recruiting efforts. He has a rich professional background in digital marketing, advertising, branding, and communication, having worked as a Co-CEO at Gitam BBDO Advertising, Senior Director at Outbrain, Founder & Co-CEO of BBDO Issue Management, and Head of Public Campaigns Division at Gitam BBDO.

Ron has also taught at the Zell Entrepreneurship Program at IDC Herzliya and studied Executive Master at the Hertie School of Governance in Berlin, Germany. He has a Bachelor of Arts and an MBA from The Hebrew University. In addition, Ron has deep knowledge of the global digital publishing ecosystem, including hands-on experience in managing strategic partnerships with leading publishers. He specializes in developing and executing content strategies and media partnerships for content-based products that drive results.

As the Chief Storyteller Officer at turba storytelling, Ron leverages his expertise in digital media, storytelling workshops, public speaking, employer branding, public relations, product marketing, and content marketing to help businesses communicate their unique value propositions and engage with their target audiences. He is passionate about the storytelling economy and empowering entrepreneurs and executives to tell better stories that drive growth.