Sam Waterfall is a renowned career coach, personal branding expert, and professional CV writer based in the United Kingdom. With over 20 years of experience in marketing strategy, entrepreneurship, and business economics, Sam has helped hundreds of clients to land their dream jobs, get promotions, and earn significant salary increases.

Sam's educational background includes studying at prestigious institutions such as Cornell University's Johnson Graduate School of Management, Durham University Business School, Newcastle University, and Loughborough Grammar School. Sam has also served on the Board of Trustees at Missing People, co-founded ProBLife, and founded Obvious Marketing.

As an expert consultant and brand strategist, Sam has worked with top companies like Walgreens Boots Alliance, Kraft Foods Group, and Procter & Gamble. Sam has also been a TEDx speaker and a national campaign leader at SIS Industrial Society/the Work Foundation.

Sam's approach, the "Obvious Candidate" process, has been featured in major media outlets like ABC, FOX, CBS NEWS, and NBC. Through this process, Sam has helped Fortune 500 C-Level Executives and FTSE100 Board Directors achieve their career objectives. Sam has also authored three books available on Amazon Kindle.