Kate Charles

Chief Strategy Officer; Founding Member at Chief
Summary
Kate Charles is a seasoned professional known for her expertise in creating data-driven consumer strategies to drive product growth and marketing development.
With a career spanning both analog and digital eras, Kate possesses a strong foundation in marketing fundamentals while staying abreast of the fast-paced digital consumer landscape.
Her specializations include b2c & b2b brand strategy, mission-driven marketing, customer insights & trends, UX research, brand positioning & architecture, customer & guest experience, consumer journey, customer segmentations, b2b research, conjoint analysis, brand purpose & belief systems, brand consulting, marketing tech, people & project management, campaign planning, creative development, digital and traditional marketing, media measurement and analytics, thought leadership & public speaking, social listening, quantitative research, qualitative research, fast data, and big data analysis.
Kate Charles holds a Bachelor of Arts in Journalism and Mass Communication from the University of Minnesota-Twin Cities and has studied at Universidad de Sevilla.
Her professional experience includes roles such as Chief Planning Officer and Head of Insights & Analytics at Lippe Taylor, Founding Member at Chief, Chief Strategy Officer at Seiden, Advisor to CEO & CTO at ClassTag, Inc., SVP Global Head of Insights & Planning at 360i, Global Research Director at Hall & Partners Europe, Media Planner at Universal McCann, and FT Paid Media Intern at Campbell Mithun.