Craig Calder is a highly experienced digital marketing executive with an entrepreneurial mindset and a proven track record of developing and executing highly effective marketing strategies for top and emerging companies. With extensive experience in online media strategy, customer acquisition and retention, brand and product strategy, search engine marketing, social media marketing, landing page optimization, go-to-market strategy, executive leadership, and more, Craig is a transformative marketing leader.

He has a Bachelor of Journalism from the University of Missouri-Columbia and has studied Adjunct Professor of E Business Strategy at Baruch College. Craig has also held key positions at TheStreet.com, The New York Times, DoubleClick, Caldercom LLC, Real Time Content, Mochila / NDN, Inc., DCH Auto Group, Douglas Elliman Real Estate, Integra LifeSciences, Halron Digital, and TerraCycle.

Craig is a skilled innovator and technologist with deep expertise in designing data-driven feedback loops for optimizing conversions and outcomes, developing effective campaigns across all digital channels, building comprehensive marketing strategies, and devising successful go-to-market strategies for new technologies. He is a pioneer of new technologies, techniques, and ideas, and has obtained a patent for the first behavioral targeting platform while managing marketing initiatives at NYTimes.com.