Doug Farndale is an experienced ICT sales executive who specializes in cybersecurity, analytics, AI, machine learning, cloud services, enterprise software, software-defined WAN, and data center reference architectures. He is a strategic thought leader who creates comprehensive go-to-market plans that drive exponential business growth. Farndale has worked in startups and large multinational companies, attracting and retaining talent and establishing high-performance multicultural sales, marketing, and technical teams. He has a customer-centric approach and translates complex technologies and architectures into compelling business benefits and solutions. Farndale has over 20 years of experience in sales, business development, alliances, and channels, serving across three continents. He has worked with various industries from the financial services industry, public sector, oil & gas, automotive, retail, and manufacturing. Farndale has worked as a Managing Director, VP Asia Pacific, Director Cloud, APJC, Director of Sales, Data Center & Cloud, Asia Pacific, Manager of Product Management, and as a Principal Applications Engineer at various companies.