Yael Shemer is an environmental entrepreneur and CMO and founding partner at Tulu, an MIT DesignX venture focused on revolutionizing the way people use and consume household products. With a Master of Science in Environmental Science and Urbanism from Tel Aviv University and professional training from Columbia University, Harvard Business School, and the Heller School at Brandeis University, Yael has the expertise to drive sustainable innovation. Yael has also won awards and certifications in climate mitigation, urban farming, and public transportation, and co-managed numerous campaigns for Green Course, the largest environmental organization in Israel. Yael's passion for urban sustainability drives her commitment to shaping the way people will use household products in the future through cutting-edge IoT technology and real-time data analytics.