Malcolm Friedberg is a highly adaptable business development and marketing executive who has excelled in a variety of industries. He boasts experience in digital, direct-to-consumer, and traditional demand generation, with a deep understanding of customer acquisition and retention. His impressive career spans several leadership roles in various companies, during which he has led award-winning global lead generation programs, and achieved lucrative deals with major corporations like Microsoft, Apple, and Intuit. Friedberg's achievements also include launching successful consumer and business-focused technology platforms, generating a staggering $85M in pipeline revenue for a Fortune 100 client, and managing $50M in marketing spend across digital and email channels. His professional expertise ranges from demand generation, executive leadership, marketing strategy, and assessment to product management, team development, corporate communications, thought leadership, and change management. Friedberg is also an author, Emmy nominee, and a contributor to highly acclaimed media sources such as Entrepreneur.com, Huffington Post, and TheStreet.com.